Our First Donation to WWF-UK

Our First Donation to WWF-UK

WWF-UK Q3 Donation

We are excited to announce our first donation to WWF-UK. We have been donating 10% to WWF-UK for every sale from June 10th to September 30th. Our first donation was £252.68! Please see WWF-UK’s quote in regards to our donation:

“Thank you for generously supporting WWF-UK. Together we can put nature on the path to recovery and create a world where people and wildlife thrive together.”

We continue to support WWF-UK. WWF is the world’s leading independent conservation organisation; their mission is to create a world where people and nature can thrive together.   WWF are working on hundreds of projects around the world, from Wales to Africa to the Antarctic and they’re making huge progress in securing vital victories for our planet. They’re leading the way in protecting numbers of iconic wild species; they’re winning protection for vital habitats which people and wildlife depend on; they’re transforming businesses, forests and fisheries to be more sustainable; and they’re holding governments and businesses to account in order to secure action for our planet.  

WWF-UK has four key focus areas, these are: 

    1. Putting nature first.
    2. Making our food system more sustainable. 
    3. Tackling the climate crisis.
    4. Enabling habitats and species to thrive. 

Climate change is the second biggest concern for people in the UK today. People are increasingly understanding the impact of climate change and the threats it is posing to our planet. Whilst WWF may have been traditionally seen as an animal charity, their mission is to create a thriving world for people and nature, and everything they do is to protect our home, and the home of the future generations.


“We’re the first generation to know we are destroying our planet, and could be the last that can do anything about it.”

 WWF - Netherlands. Merlin van Leeuwen

Here are some donation amounts that our donation could contribute towards:

  • £2 could pay for a flipper tag for a turtle so that it can be uniquely identified by the turtle conservation groups.
  • £3 could pay for one bamboo seedling to be planted in degraded panda habitat. £60 could cover the cost of planting bamboo seedlings to restore 660m² in a critical panda corridor.
  • £3 could pay for the batteries used in one camera trap to monitor jaguars in Colombia and Brazil (these batteries last around 90 days)
  • £4 could pay for food for a ranger for a day’s monitoring Rhino’s in the field
  • £5 could pay for a first aid kit for a forest ranger
  • £10 could pay for one community based anti-poaching patrol member to spend one day in the field protecting panda habitat.
  • £10 could pay for DNA sampling equipment kit to be used on animals such as Lions in Kenya.
  • £12 could pay for 100 educational leaflets to give to local communities to help raise awareness on the plight of a local species (e.g. Amur Leopards in Russia, Jaguars in the Amazon).
  • £20 could pay for a blood sample from a polar bear in Svalbard, providing scientists with the hard facts they need to persuade governments to reduce pollution and tackle climate change.
  • £25 could pay for one solar power torch for farmers to scare elephants / safely enable people to move at night without coming into contact with elephants in the Mara in Kenya.
  • £50 could pay for a ‘pinger’ to use on a fishing net around the UK coastline to see if it reduces animals being caught in nets (a pinger is an acoustic deterrent which emits a noise that cetaceans don’t like).
  • £50 could pay for a local school visit by one of our community monitors to raise children’s awareness about the plight of jaguars and their habitat in Brazil and Colombia.

 © Andre Dib / WWF-Brazil


But ultimately, none of this would be possible without your help and support, so thank you to those who have purchased over the last few months to make this donation possible. Everyone's contribution humbles me. Having an idea is one thing, but turning that into reality and making a difference is special. Let’s keep going. Let’s protect the environment and hit that bold goal of £1 million donated to charity.


Credit to WWF for the images used and information supplied.

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